Premium Products for Endurance Athletes
Who we are and what we do.
PREY Defiant is the official Australian representative for a range of premium products designed specifically for Endurance Athletes. We represent VFuel Endurance Fuels, SBR Sports Inc., including SKINSLICK, TRISLIDE, TRISWIM and FOGGIES, and THIR.
In addition to importing these brands direct from their manufacturers in the USA and New Zealand, we wholesale direct to retail stores across Australia, work with several Australian distributors and sell
As a company started by Ultradistance Trail Runners Tegyn Angel and Kellie Emmerson, we operate from a position of extensive personal experience and
For all enquiries, whether they be Retail, Wholesale, Brand Development or Sponsorship-related, please don’t hesitate to contact me directly at firstname.lastname@example.org. Cheers
Tegyn Angel – Director
Why the strange name?
A little bit about our unusual name
At some point in our history, Human Beings said NO MORE to the beasts that were eating us. Our Persistence, Resilience, Endurance and Ingenuity helped us overcome the challenges we face. We’re for the underdog, for the spirit of defiance against ridiculous odds.
Persistent. Resilient. Enduring. You.
Maybe it’s a little melodramatic, but we believe that the current model of buying products for endurance sport needs a facelift. It’s boring, impersonal and cliche. It’s an attempt to cater to everyone and so it caters to no one. We believe that by focusing on what people actually need and want, rather than trying to outspend our competition on marketing and sponsorship, we can do it better.
“First principles thinking,” writes James Clear, “…is one of the most effective strategies you can employ for breaking down complicated problems and generating original solutions.
The human tendency for imitation is a common roadblock to first principles thinking. When most people envision the future, they project the current form forward rather than projecting the function forward and abandoning the form.
For instance, when criticizing technological progress some people ask, “Where are the flying cars?” Here’s the thing: We have flying cars. They’re called airplanes. People who ask this question are so focused on form (a flying object that looks like a car) that they overlook the function (transportation by flight).